The Journal Culture Awards

Curious Culture awards

The North East Culture Awards, by Mandy Barker

On Thursday we were proud to support the LGBTQ community and our fabulous client Curious (an LGBTQ festival in the North East, check out our branding project for them) at the Journal Culture Awards in Newcastle.

The awards are in their 11th (and unfortunately final) year. They celebrate the distinctive, extraordinary and cultural highlights from the region over the past year. This years awards were held at the beautiful Hexham Abbey. It was great to see the diverse and rich amount of creativity and culture in the North East. This year, a huge 1400 nominations were received across 14 categories, so for Curious to be there as a finalist is a brilliant achievement.

We’d arrived fashionably late (after getting stuck in traffic after an accident), and waltzed into the abbey with our very own Mutha Tucka – the fabulous and beautiful drag queen who was dressed to kill. We were sparkly, fabulous and colourful, with the intention of being noticed. It was a great opportunity to raise visibility of the queer arts community amongst the 400 guests and we wanted to stand out. We were there to champion equality, sexuality, gender identity and diversity.

Curious were shortlisted in the category ‘Best Newcomer’ along with actors Dean Bone and Kema Sikazwe, with Kema Sikazwe taking the award. Phil, founder of Curious, says ‘It is amazing to be recognised and nominated in the Culture Awards. 2016 was a pilot and with lots of hard work we produced a high quality and distinctive festival for Newcastle and Gateshead, that will be returning.’

Curious are a winner in every way in our eyes. Working on the Curious rebrand, we worked very closely with Phil, and have seen how much work goes into the festival from the organisers, performers, artists and exhibitors. It is an essential festival in the North East, for the LGBTQ community and to connect those that support it. It offers a diverse and alternative range of events, celebrating and exploring the queer arts. The festival champions equality, unity and has a positive political purpose.

This years festival is running from 5th-9th July across the city, including venues Northern Stage, the Baltic and Arc in Stockton. Follow Curious on Twitter to be kept updated, and watch this space for the brand to be launched around the city!

Curious poster 1

Read more about the awards here. Find out we we approached the rebrand here.

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