About

Sail are a human-centric, socially-focussed, creative agency. We work with brands striving for commercial and real-world impact.

We use design thinking to create meaningful communications, and work with brands that have authentic purpose and ambition. 

People no longer want to just buy something, they want to be part of something, which is why we pride ourselves on being a human-centric agency, crafting human-centric work. It is our priority to meaningfully and effectively connect with audiences. We replace presentations with conversations, competition with collaboration, clients with partnerships, and saying yes with carefully selecting clients that we can best help and add value to.

Working as a collective, Sail disrupts the traditional agency model. We bring together highly-skilled, human-centric creatives and strategists who do meaningful work that matters, with a relentless work ethic that gets results. Our community began with founder Mandy Barker in 2016, and is growing.

Our commercial expertise, cultural curiosity and creative thinking leads to radically better business, and a better world.

Values
Quality, human, heart, empowerment, curiosity, empathy.

Purpose
We strive for positive social and commercial impact through the clients we work with, the projects we work on, the tools we use, the events we attend, and the stories we tell.

Our aim is to develop brave, meaningful work, concepts and projects; with ambitious brands that recognise how creativity can help them be better.   

Mission
To craft impeccable work for brands that have authentic purpose at their core. 

Vision
Effective work that gets results within an autonomous and open collaborative culture, using every opportunity to positively impact real-world change.

Services
Community engagement, brand consultancy, messaging and communications, brand design, print and digital, campaigns, copywriting.

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Sail have a commitment to the highest standards of business behaviour and performance as described in the DBA’s code of conduct. Established in 1986, the Design Business Association exists to:

Promote professional excellence and to build productive partnerships between commerce and the design industry. The end goal is to champion effective design that improves the quality of people’s lives.

As such we are committed to following the guidelines set out by the DBA for its members:

• Best practice to achieve effective design solutions to better our clients’ business

• Competence in providing measurable value for our clients’ investments

• Commercially insured including professional indemnity

• Accurate and clear financial reporting

• Commitment to salaries and charge-out rates in line with UK benchmarks

• Continuing professional development of staff

• Confidentiality and professionalism

For further information on the Design Business Association please visit www.dba.org.uk