Bodyfresh provide a range of services to clients, to rehabilitate injuries or prevent overuse; along with bespoke training and nutrition programmes. As the business is growing, they needed a brand that to visually support this, bringing consistency to make them more reputable. They wanted something that would represent why they started, and have longevity for expansion.
Following brand workshops, we built a strategy to reflect the businesses core values. The results from the workshops helped us to direct the brand identity. Our aim was to ensure an appropriate balance between the Bodyfresh services of fitness and functional therapy. Not too bold and not too soft. We focused on posture and balance, using the movement of gymnasts as a concept for the brand. We created something that is simple, memorable and represents movement, posture, and balance. The new brand is inclusive, and the simple marque becomes a flexible brand device across different applications.
“Sail had a knowledgeable, passionate, and personal approach. They were thorough, working closely with Bodyfresh from the beginning. They researched closely into the work that I do and came up with a brand that portrays a personal reflection of myself as an individual and a clear overview of what Bodyfresh stands for.The process was very smooth-I was kept updated at each stage, and now understand the significance of a strong brand for my business. I’m so happy with the brand identity, I now have something bespoke and reputable, that I can be proud of.”
Kim Lawson, Bodyfresh