After an international pitch process, Sail were selected as the agency to lead brand and creative for IWeigh, the activist platform, founded by Jameela Jamil in 2018.

We have a created a map of the city to help join the dots and highlight some of the amazing support that is being offered right here on our doorstep in response to Coronavirus. DOWNLOAD DIGITAL PDF HERE. 

Curious is an annual festival of immersive queer arts and culture. Partnering with BALTIC, Northern Stage, Sage Gateshead as well as grassroots venues, they asked Sail to define and create a brand that would push their ambitions, national reputation and positioning.

Sail was approached by Crystallised to help bring their branding inline with their core beliefs. Crystallised focus on taking culture to where it needs to be, out of institutions and into people’s souls.

Sunderland Council and Cultural Spring commissioned Sail to develop way finding and signage in the community. We focused on pride, keeping communities at heart. We conducted various creative workshops to discuss, gather and collect ideas that informed the final designs. 

How do we reach young adult carers, in Newcastle that are under the radar? That are caring for a friend, partner or family member in isolation, without support? We worked with Newcastle Carers and the young adult carer team to tackle this problem.

Sail were commissioned to work with TWAM as branding and campaign partner for the project. Our objective was to celebrate and value women-giving women of the region a voice, whilst encouraging conversations across generations.

Film Feels is an annual, UK-Wide film season, supported by the National Lottery and BFI Film Audience Network. It is designed to celebrate film’s unique ability to transport us, to illuminate ideas, and to spark a conversation.