Real world
impact
through
creativity
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How do we reach young adult carers, in Newcastle that are under the radar? That are caring for a friend, partner or family member in isolation, without support? By asking those with lived experience. We worked with Newcastle Carers and the young adult carer team to tackle this problem.
We chose to work with Sail due to their female-led team and dedication to social change through design. Their approach to working with clients is a fresh departure from the standard creative process, with bold graphics and strong concepts and messaging, reflecting our mission effortlessly. It has furthered our impact on a global level, reaching more audiences and strengthening relationships with world-known brands.
Erin Finnegan, Operations Director and Meg Ellis, Brand Director, for Jameela Jamil’s IWeigh Community
I have been working in caring for 14 years and have never been able to get across the variation and truth of the caring role. This creative execution is something I will use for the rest of my career.
Katie Dodd , CEO, Newcastle Carers
Working with Sail was an excellent process. They managed and handled a very complex brand development for CVAN with multiple stakeholders. Their approach was to involve stakeholders throughout. Their communication was outstanding and was very sensitive to our needs when we were nervous about the launch, and it provided such incredible support.
Paula Orrell, National Director, CVAN
You only have to look at the Curious Brand Identity and materials to see the results of working with Sail, I have a strong brand that has set the organisation up for years to come and when I talk to people they say, “Yeah I know Curious” I smile inside and out.
Phil Douglas, Curious Founder
It was crucial to find the right partners when we strategically decided to rebrand and rename Morrison Trust (a charity with a long standing history), to minimise risk. We worked with Sail on the project and immediately felt in a safe but forward thinking pair of hands. The process included valuable stakeholder management and insight to ensure key voices were part of the outcome. It was an inspiring process that took our thoughts and knowledge and turning them into a credible brand and new name, rooted in our vision and values to propel us forward. Throughout we felt confidently supported and guided, listened to and positively challenged. What we have now truly reflects us as an organisation.
Sarah Bentley, Chief Executive, Morrison Trust
Sail created a brilliant brand for our project which is eye-catching and accessible. They worked alongside us as the project was developing, and were flexible, responsive and curious - asking important questions to help shape the look and feel of this new service. Their interest and passion in both the work that they do and that we do is evident, and really enhances the whole process of working with them.
Ciara Barrett Smith, Project Coordinator, Findaway
Action + Change
Sail is a female-founded, values-led creative practice rooted in the north of England.
An accredited B Corp, we’re dedicated to collaboration, purpose, advocacy, and radical inclusivity.
Our mission? Real-world impact through creativity.
We create award-winning work with an immersive approach that will take you beyond branding and design to create impact and drive real-world change.
We are Sail Led by values driven by purpose A design and branding practice where stories reach the world experiences drive change and refusing to accept the status quo brings untold joy More about us
