Following the success of the We Care Too campaign co-created with young adult carers, Sail were further commissioned to lead on a strategic new brand for Newcastle Carers to bring their identity and positioning inline with their core vision, mission and values.

After an international pitch process, Sail were selected as the agency to lead brand and creative for global movement IWeigh, an activist platform founded by Jameela Jamil. Since working with Sail, the movement has grown on social media from 600,000 followers to 1.2 million.

‘Open Out’ is a multi-platform brand campaign for the BALTIC, who are disrupting traditional art to create an exhibition that crosses spaces, cultures and boundaries; all for accessibility and inclusion. 

Curious is an annual festival of immersive queer arts and culture. Partnering with BALTIC, Northern Stage and Sage Gateshead, Sail helped define national positioning, brand strategy, identity and engagement. Since working with Sail, live audience has increased by 333%, as well as securing an Arts Council Award, furthering national recognition.

Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.

After a national pitch process, Sail were selected as the agency to lead brand and creative for Step Forward Tees Valley, a programme by HumanKind.

We created an immersive campaign in the Newcastle Vans store, to celebrate Pride alongside other creatives across Europe as #TogetherAsOurselves. Our concept Queer is Beautiful, is based on layered identities and embracing the beauty of queerness, away from the status quo and social expectations.

Film Feels is an annual, UK-Wide film season, supported by the National Lottery and BFI Film Audience Network. We created a Brand Identity to celebrate film’s unique ability to transport us illuminate ideas, and spark conversations. Film Feels is now part of the BFI FAN Major Programme, has had international screenings at independent cinemas, has recognition as a national brand platform, and has had National Lottery Funding secured for future seasons.

Sunderland Council and Cultural Spring commissioned Sail to develop community way-finding and environmental signage in Sunderland. Through public workshops, we uncovered rich stories and pride, co-creating a place-based campaign from within the heart of the community. The project provided space for people to reflect on sense of place, and what their community represents for them and the wider context of Sunderland. 150 people engaged, 9 permanent co-created signs installed and local action groups created.