Work + Play

Stage performance with people holding different coloured flags

Green background with three Daughters of the Soil book open on a double page spread

Environmenstrual campaign branding in shades of pink and red

Landscape billboard promotion of SJT with an image of a man smiling

Three young boys holding up posters about Autism

Promotion of the Film Feels Film Hub featuring the wording 'Women & Obsession' with an image of a woman's face in the background

A large information billboard in the colours orange, turquoise, white and navy. Graphics show buildings, a rainbow, an umbrella, with a message encouraging people to pick up their litter

Where insights + creativity = social impact

We believe in the power of co-creation. This means we work alongside you and invite you into every stage of the design process. This ensures we tell your story in ways that are relevant, useful, and meaningful. You’ll become a part of our creative team and together we’ll deliver real-world impact.

We’re dedicated to purpose, advocacy, and sustainability. We think beyond design to bring your audiences together, ask questions, and introduce people who can add value—whether they’re creatives or subject experts. And when your work’s ready, you’ll understand it, which means you’ll be confident in owning it, and sharing its full power and potential. From brands and campaigns to designs and immersive experiences—this is where insights + creativity = lasting social impact.

Strategy

Who, what, where, how, and when? We’ll pin down what you want to achieve, and the stages we need to get you there.

Creative workshops

We apply design thinking to clarify your purpose and bring our creative problem-solving skills together with your in-depth knowledge to start defining your brief.
Stakeholder engagement

From the CEO to the office junior, we take a holistic approach to stakeholder engagement which ensures we learn about lived experiences and can gather tangible insights from everyone involved.
Community engagement

From one-to-one meetings over a cup of coffee to wider community events to seek people’s thoughts and opinions, our work depends on a depth of research to inform its meaning and ensure measurable impact.
Research and development

Combining primary and secondary research skills, we’ll conduct everything from industry audits and in-depth interviews to curated surveys and focus groups to collate the information we need before we begin any design work.
Brand strategy

From developing your brand tone of voice and defining how you want people to feel about the story you’re telling, to the delivery of your brand architecture, positioning, and purpose. We’ll work with you to create a clear communications strategy that speaks directly to your audiences with meaning, purpose and impact.

Design

We’ll begin the design stage of your project when we’ve worked to gain informed insights, understood your goals, and have developed our core idea.

Brand identity

Everything we design is driven by informed insights and design thinking. From developing a new brand to brand audits and refreshes, we take a core idea and from it run a connecting golden thread through everything we create.
Campaign concept and design

We’ll gain audience insights and get feedback from your community and stakeholders to produce campaigns with relevance and meaning.
Communication frameworks

What are you saying to whom and why? We’ll craft a communications framework that makes your communications strategy flow with ease.
Digital design

From your website to your social media channels, we’ll work with you to understand where your intended audience’s attention is, then create engaging and compelling story-led content they’ll remember.
Illustration

We distil complex ideas and messaging through accessible and relatable illustrations that tell your brand story in a bold, emotive, and informative way.
Motion and animation

Take your story from 2D storyboard to 3D and add energy and personality to your core idea with engaging and highly shareable animations for your digital and social channels.

Change

We seek and support projects with a clear purpose. Projects with the potential to change small corners or large expanses of our world.

Toolkits and resources

We believe good design is a human right and, as a communication tool, a political asset. We democratise design by working closely with you to develop hands-on design guidelines and share resources you can use with or without our support.
Storytelling

The best storytellers take their audience on a journey, engage our senses and emotions, and captivate our imaginations. We’ll take your story and weave it into a narrative people can’t resist with compelling copywriting, movement building, narratives, and the spoken word.
Movement builders and activists

We’re designers, developers, creative thinkers, writers, producers, activists, and citizens. We believe in a society that values change-makers, civic society, equity, and justice in equal measure. We work with people creating a fairer, more just and sustainable future for all and use our skillset and our creativity as a catalyst for change.
Workshops

There’s nothing like the energy in a room when something needs to shift. We’ll bring people together, facilitate workshop sessions, and instil the change you want to see in the world.
Campaigns

Whether it’s a print campaign to be shown on billboards or posted though letter boxes, or a digital campaign to pop up on people’s phones. We’ll drive the social impact you need in a format that’s most appropriate to the story you need to tell.
Public speaking and events

As well as organising our own B Social events, we can bring people together to share your story and drive the social impact you want to see in settings that will provoke thought, create a lasting impression, and drive change.

There’s method to the magic

Like what you see and want to work with us? Here’s what to expect from a collaboration with Sail:

Co-creation

Nothing for you, without you. We don’t process projects on a production line. Instead, we collaborate with you, stakeholders and audiences. We listen and create work that matters, in collaboration. Work people feel proud to be a part of.

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Meaningful impact

We put purpose before profit. And work hard to build the reputations of organisations at the forefront of positive social change. Amplifying your voice with branding and design—telling your story and making waves to drive change.

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Lasting change

Our work engages people’s attention, provokes thought, and shifts perceptions. It’s why we work on projects that matter. We bring core social issues to the forefront and collaborate with communities and organisations on the ground.

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