You have your B Corp accreditation! 🎉 Now what…?

As a newly certified b corp, we, like most others, wondered; so we have it, now what? It doesn’t stop there. We’ve been doing some thinking at Sail and wanted to share some easy and longer-term wins on how to get the message out, engage your team, audiences and benchmark to constantly be better once accredited.

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Short GIF of post-its being placed on a wall at a workshop.

Allow me to int-rue-duce myself…

Hi folks, Rue here. A purpose driven, detail obsessed designer, self taught animator, speaker & workshop facilitator. Hot off the tail of our Owen, I wanted to take a second to introduce myself; the newest, newest member of the Sail team!

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What’s in a name?

A well chosen name is an essential brand asset. It is something you will use every day, through conversation, emails, documentation, brand applications, websites and voicemails. Think about how it will be used in your industry, for your audience and what you want the name to imply. It’s usually the first thing your audience learn about you. It needs to be a name you are proud of, rooted in your brand story, to give you confidence. 

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Paving the way for social good – Sail become second B Corp in the region

At the end of 2021, we finally received our certification as a B Corporation (10 months in the making). We join a growing group of companies reinventing business by pursuing purpose as well as profit. Sail has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

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Hello I’m Owen…

Hey Everyone, Owen here. As Sail’s newest team member I wanted to share a little bit about myself and my creative journey so far…

Before joining Sail I spent some time freelancing under the name of [blank spacecraft] I worked with a wide scope of clients raging from sustainable fashion labels, artists, creatives, arts and culture organisations and educational providers. I have also developed multiple typefaces, type specimens and published a design book.

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2021, recapping the journey 🌊

Here we are yet again reflecting on another strange and testing year for us all. Despite the challenges we have all faced, it has been humbling to see communities, individuals, clients, partners and collaborators power through and come together.

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