Co-production is quite simply, the act of producing something, together. With a community instead of for ‘nothing for me, without me’. Why try and guess what people want, need, value, and feel when you can ask and listen to them directly, gaining real-life evidence and insights to test assumptions? That is the power of co-production.

Asking, listening and co-creation have the power when combined to create an authentic message/brand/tone that audiences will identify with and feel aligned to. It also increases the longevity of a brand and the organisation as it is designed with the target audience for the target audience.