Tone of voice is how your brand sounds. This is through any communication, be that written, or verbal – from the heading of your website, your email footer, the voiceover on your new TV ad, to which (if any) emojis you include in your emails.
Your tone of voice is part of your verbal identity, and can be just as important as your visual identity in building a trustworthy, credible brand.
There are many ways to define your tone of voice. Here at Sail, we run workshop exercises to define your TOV, which can influence messaging strategy, and acts as a guide for any of your team, partners, or external partners to write engaging, on brand copy that connects you to your audience.