Accessible design means that a wider range of people are able to access information online, and offline with ease. When working with creatives, accessibility should be their priority. Not just obvious things like colour contrast and typography, but Alt Tags and accessible language. If you are not accessibility checking communications, you could be missing a core audience. It is also becoming more and more regulated that leading brands have to adhere to best practice accessibility.
In design and marketing this translates to websites, print or marketing materials, social media as well as the written copy, images, videos and other media we use across all of these platforms.
When creating your materials, think about two things. The first, is that it’s about context. Second, think about your intent and considerations of your audience.