Frequently Asked Questions Filters


Frequently Asked Questions List

  • What is co-production?

    Co-production is quite simply, the act of producing something, together. With a community instead of for ‘nothing for me, without me’. Why try and guess what people want, need, value, and feel when you can ask and listen to them directly, gaining real-life evidence and insights to test assumptions? That is the power of co-production.

    Asking, listening and co-creation have the power when combined to create an authentic message/brand/tone that audiences will identify with and feel aligned to. It also increases the longevity of a brand and the organisation as it is designed with the target audience for the target audience.

  • What is storytelling?

    Humans are natural born storytellers. Stories connect people to the world around them – and they leave their mark. A story is one of the most powerful means that we have to influence, teach, and inspire, and every change starts with a story. Everyday experiences have the power to convey culture, history, values and perspectives.

    According to National Geographic, ’Storytelling is universal to the human experience, and truly great stories succeed in extracting meaning from the everyday.’ These can be written, visual, beliefs or personal experiences, providing audiences with a window to a new world, or a new way of thinking.

    A good story is a vessel for information, it has the power to communicate ideas, enable us to feel, connect, convene and compel. Culture can be defined by the stories we tell about ourselves.

    By embracing storytelling, brands can communicate beyond a service or a product. They can provide insight, emotion, hope.

  • How do I get a job in the industry?

    There are many routes into the design industry and no ‘one way’ is right. Some will have completed a ‘design related’ degree which could range from your classic Graphic Design, to Illustration, Visual Arts, Communication Design, or even Animation and Motion Design, to name a few. These courses will typically leave a graduate with a portfolio filled with projects completed during their course, and often have the benefit of practising lecturers’ feedback, opportunities for placements, mentors and collaborating with fellow classmates, as well as an encouragement to explore more lateral thinking and problem solving skills.

    Others may have built up their own portfolio through self-teaching and freelancing. There is a huge volume of tutorials, courses and classes to teach you every aspect of design practise, software tips, and business management to tackle any brief. With the upside of no student debt! 

    If you’re lacking experience, you could reach out to your favourite studio or agency and ask about an internship to build up some invaluable work experience.

    What’s most important is your portfolio. This could be a website, a PDF or an animated showreel of a few of your top projects. These don’t need to be client projects either. Sometimes a great self-initiated project is the perfect way to communicate what your passions are, and what you’d like to do more of. Once you have your cracking portfolio then it’s down to you to get it into the hands of those you want to hire you. Check out the links below for more advice on creative resources, portfolios and getting hired.

  • How much would I get paid starting out as a designer?

    There are many factors which can affect a designers pay. Location, level of experience, specialisms, if you’re going freelance, or working in-house or within an agency, can all have an impact on salary. 

    Major Players release an annual summary of salaries in the UK which is a really helpful resource.