The Creative Industry Federation and our talk with Crystallised on Ethics, Morals or Ego?

THE UK’S LARGEST ONLINE FESTIVAL FOR THE CREATIVE INDUSTRIES.

There has never been a more important time to bring the creative industries together to do what we do best, to innovate and redefine our future.

This unique 3-day event brings together the UK’s finest creators, makers, leaders and innovators, at a time when we need it most, to reimagine, redefine and reignite our creative industries. Showcasing home-grown, world-class talent, Creative Coalition 2020 will be a blend of inspiring talks and panels, live performances, practical workshops and networking events – all streamed from venues across the country, directly to our audience at home.

We will be speaking with our sisters in marketing Crystallised, our partners in arts Curious, our fellow pals at Out the Box and Slung Low, at the Creative Coalition Festival.

So many incredible events, get your free ticket here!

York Design Week

“You never change anything by fighting the existing reality. To change something, build a new model that makes the old model obsolete.” Buckminster Fuller

This week, we have the pleasure of speaking at York Design Week. I (Mandy) was born in York and grew up on the coast of Scarborough, 40 minutes away. I regularly visit York to see my family and it has a very special place in my heart. It is a joy to be asked to be part of this. So many incredible things are happening in the programme, check it out here: https://www.yorkdesignweek.com/

Much needed in these times of challenges, York Design Week are bringing together change makers, pioneers, activists and creatives all doing what they can to fight for a better world.

Lecture in Progress feature

We have been featured in Lecture In Progress. It was great to sit down and write the Sail story for this interview. It’s always positive to take time away from the doing, sit and reflect on how we have come to be here today, the work involved and the people and orgs that have been a big part of that. 🌍❤️

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How to NOT sell

Do not just randomly connect with someone on LinkedIn then send a stereotypical sales message, followed by 3 more sales messages when there is no response. It DOES not work. Your brand should be authentic, human, imperfect. Do not ‘systemise’ approaches, it will detriment your brand rather than do good. Put your heart into it 🌎💙

Businesses, put down your power

Collaboration is the future; with industry, cross sectors or communities. Traditional structures, private ownership, market monopolies, profit-driven, micro-managing businesses are dead. It’s a new world. It is no longer about being a single handed best-in-industry.

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Open the inspiration box

How, as creatives, do we get our ideas? How do those ideas inspire our commercial work? It’s a process. Inspiration for me often comes from an extensive back catalogue of nostalgic tv, music and film references all stored in my head. For me to be engaged creatively I need to feel something, and film and music has the ability to generate that emotional response I need.

By Danni Gilbert

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