Calling design storytellers – Sail are hiring!

Apply by 15th October.

Sail are excited to be seeking an experienced (4+ years), socially-driven designer for immediate start. Join our positive, supportive and relaxed, small team who are socially and culturally engaged and share a passion for activism and change.

Nothing for me without me

Brands are no longer static, owned by businesses or individuals. The world is changing, people want to feel part of what they are buying into. Brand is community. When you buy into something you want to feel part of the bigger picture – personal touches can go a long way.

Design Effectiveness Award Win

We have won an international award with the Design Business Association for our work for Newcastle Carers. These awards are judged on data-driven, evidence-based, effective design. 🎉

Advertisers and Designers: please stop using archaic stereotypes

Like other women, myself and my friends have faced sexism and misogyny since our teens. Close people in my life have faced casual sexism, groping, harassment, rape and (a close family friend) – murder from an ex partner. This list is emotional to write and stirs up many emotions. And we still have to repeat this conversation.

It got me thinking again how the design sector often contributes to this bigger problem. Advertising and marketing has a lot to answer for.

By Mandy Barker

Sail Creative’s Danni Gilbert on passion, design activism and the importance of “finding your tribe”

New press feature on Creative Lives in Progress; our very own Danni Gilbert

Brand architecture – what’s it all about?

Brand architecture is jargon in design which simply means a brand framework (or system). It is created to show how hierarchy of services and products fit within a business. This is important to bring consistency, visual and verbal order, thought and intention to disparate elements to help organisations grow, make decisions and market effectively. Any company which is growing, merging or going in a new direction needs to evaluate its brand architecture strategy which will support future growth. Most large companies that sell products have a mixture of strategies.