Human connection is the new currency
Brands that thrive are the ones that connect through movements and experience. They are the ones that drive forward change.
Organisations must recognise that brands are about experiences, and they are a work in progress. The world is constantly changing, and brands must too. Audiences have also changed, they are unpredictable. Organisations must learn to be comfortable with this, and the unexpected, and trust the process of trying new things, and creativity, to connect to audiences. They must start to be more human.Read more