Design Effectiveness Award Win

We have won an international award with the Design Business Association for our work for Newcastle Carers. These awards are judged on data-driven, evidence-based, effective design. 🎉

Advertisers and Designers: please stop using archaic stereotypes

Like other women, myself and my friends have faced sexism and misogyny since our teens. Close people in my life have faced casual sexism, groping, harassment, rape and (a close family friend) – murder from an ex partner. This list is emotional to write and stirs up many emotions. And we still have to repeat this conversation.

It got me thinking again how the design sector often contributes to this bigger problem. Advertising and marketing has a lot to answer for.

By Mandy Barker

Sail Creative’s Danni Gilbert on passion, design activism and the importance of “finding your tribe”

New press feature on Creative Lives in Progress; our very own Danni Gilbert

Brand architecture – what’s it all about?

Brand architecture is jargon in design which simply means a brand framework (or system). It is created to show how hierarchy of services and products fit within a business. This is important to bring consistency, visual and verbal order, thought and intention to disparate elements to help organisations grow, make decisions and market effectively. Any company which is growing, merging or going in a new direction needs to evaluate its brand architecture strategy which will support future growth. Most large companies that sell products have a mixture of strategies.

A Festive Virtual Hug

It’s that time of year again…  the magic season that brings us together… the Christmas rush, the festive cheer… Although it hasn’t been. 2020, you’ve been rubbish. Still, that didn’t stop us from doing a yearly review. Here goes 2020 in our words:

Ego, ethics and purpose

In November, we were honoured to join a panel alongside Crystallised, Curious, Out the Box and Slung Low Theatre. The topic was ego and purpose. We wanted to share some of our thoughts on the subject here.