Raising awareness of young adult carers

Sail have been working with Newcastle Carers for the past few months to digitise a campaign we created with Young Adult Carers last year, #WeCareToo. The campaign’s aim is to raise awareness of professionals to help identify young adult carers. To launch the project, a group of Young Adult Carers organised and hosted an event to over 100 professionals.

Read more

Finding Meaning

Meaning Conference is an annual gathering of people that believe business has a critical role to play in creating a more sustainable, equitable and humane world.

I attending Meaning this year as I know the positive impact conferences can have on mindset and business decisions. They inspire, connect and enable you to reflect. I wanted to share some key highlights (although there were many)!

Read more

Life’s Not Always Plain Sailing

In 2018, over 400,000 young people in the UK were accepted onto a degree course. 66% of Millennials want to run their own business and the figure for Generation Z is estimated to be even higher. Our generations are more career focussed than ever. But, how do we stand out?

Read more

Working Internationally

A couple of weeks ago, I took the opportunity to go out to Los Angeles to visit a client. This resulted in strengthened relationships, increased cultural awareness, and, of course better connections. Is exporting the way forward?

Read more

Tone of voice: it’s not what you say, it’s how you say it.

Today, more than ever, it’s important our work first into a larger cultural narrative. We want stories. We want opinion. We want to know what we are buying, and what we are supporting. Tone of voice is about what you stand for. 

Tone of voice is not what you say, it’s how you say it. 

Read more

Human connection is the new currency

Brands that thrive are the ones that connect through movements and experience. They are the ones that drive forward change.

Organisations must recognise that brands are about experiences, and they are a work in progress. The world is constantly changing, and brands must too. Audiences have also changed, they are unpredictable. Organisations must learn to be comfortable with this, and the unexpected, and trust the process of trying new things, and creativity, to connect to audiences. They must start to be more human.

Read more