Finding Meaning

Meaning Conference is an annual gathering of people that believe business has a critical role to play in creating a more sustainable, equitable and humane world.

I attending Meaning this year as I know the positive impact conferences can have on mindset and business decisions. They inspire, connect and enable you to reflect. I wanted to share some key highlights (although there were many)!

Life’s Not Always Plain Sailing

In 2018, over 400,000 young people in the UK were accepted onto a degree course. 66% of Millennials want to run their own business and the figure for Generation Z is estimated to be even higher. Our generations are more career focussed than ever. But, how do we stand out?

Working Internationally

A couple of weeks ago, I took the opportunity to go out to Los Angeles to visit a client. This resulted in strengthened relationships, increased cultural awareness, and, of course better connections. Is exporting the way forward?

Tone of voice: it’s not what you say, it’s how you say it.

Today, more than ever, it’s important our work first into a larger cultural narrative. We want stories. We want opinion. We want to know what we are buying, and what we are supporting. Tone of voice is about what you stand for. 

Tone of voice is not what you say, it’s how you say it. 

Human connection is the new currency

Brands that thrive are the ones that connect through movements and experience. They are the ones that drive forward change.

Organisations must recognise that brands are about experiences, and they are a work in progress. The world is constantly changing, and brands must too. Audiences have also changed, they are unpredictable. Organisations must learn to be comfortable with this, and the unexpected, and trust the process of trying new things, and creativity, to connect to audiences. They must start to be more human.

A Brand Born Within a Movement

With the meteoric rise of Extinction Rebellion over the past year, from bringing London to a standstill, to more recently turning down a nomination for Beazley Design of the Year prize, we thought it was time to reflect on the key benefits of audience ownership and how a brand born within a movement can take on a life of it’s own…