Brand architecture – what’s it all about?

Brand architecture is jargon in design which simply means a brand framework (or system). It is created to show how hierarchy of services and products fit within a business. This is important to bring consistency, visual and verbal order, thought and intention to disparate elements to help organisations grow, make decisions and market effectively. Any company which is growing, merging or going in a new direction needs to evaluate its brand architecture strategy which will support future growth. Most large companies that sell products have a mixture of strategies.

A Festive Virtual Hug

It’s that time of year again…  the magic season that brings us together… the Christmas rush, the festive cheer… Although it hasn’t been. 2020, you’ve been rubbish. Still, that didn’t stop us from doing a yearly review. Here goes 2020 in our words:

Ego, ethics and purpose

In November, we were honoured to join a panel alongside Crystallised, Curious, Out the Box and Slung Low Theatre. The topic was ego and purpose. We wanted to share some of our thoughts on the subject here.

The Creative Industry Federation and our talk with Crystallised on Ethics, Morals or Ego?

THE UK’S LARGEST ONLINE FESTIVAL FOR THE CREATIVE INDUSTRIES.

There has never been a more important time to bring the creative industries together to do what we do best, to innovate and redefine our future.

This unique 3-day event brings together the UK’s finest creators, makers, leaders and innovators, at a time when we need it most, to reimagine, redefine and reignite our creative industries. Showcasing home-grown, world-class talent, Creative Coalition 2020 will be a blend of inspiring talks and panels, live performances, practical workshops and networking events – all streamed from venues across the country, directly to our audience at home.

We will be speaking with our sisters in marketing Crystallised, our partners in arts Curious, our fellow pals at Out the Box and Slung Low, at the Creative Coalition Festival.

So many incredible events, get your free ticket here!

York Design Week

“You never change anything by fighting the existing reality. To change something, build a new model that makes the old model obsolete.” Buckminster Fuller

This week, we have the pleasure of speaking at York Design Week. I (Mandy) was born in York and grew up on the coast of Scarborough, 40 minutes away. I regularly visit York to see my family and it has a very special place in my heart. It is a joy to be asked to be part of this. So many incredible things are happening in the programme, check it out here: https://www.yorkdesignweek.com/

Much needed in these times of challenges, York Design Week are bringing together change makers, pioneers, activists and creatives all doing what they can to fight for a better world.

Lecture in Progress feature

We have been featured in Lecture In Progress. It was great to sit down and write the Sail story for this interview. It’s always positive to take time away from the doing, sit and reflect on how we have come to be here today, the work involved and the people and orgs that have been a big part of that. 🌍❤️