Making brands accessible
Accessible design means that a wider range of people that may have impairments, are able to access information online, and offline with ease.
In marketing this translates to websites, print or marketing materials and social media as well as the written copy, images, videos and other media we use across all of these platforms.
Accessibility principles and approaches are constantly under review, Things change quickly and how we are executing our communications and brand should be reviewed regularly. However, there are best practice elements to consider when creating marketing materials.
When creating your materials, think about two things. The first, is that it’s about context. Second, think about your intent and considerations of your audience.
The basics (source here):
As accessibility changes regularly, it is worth keeping an eye on these links and regular, useful tools that are kept updated.