Brands are no longer static, owned by businesses or individuals. The world is changing, people want to feel part of what they are buying into. Brand is community. When we buy into something, we want to feel part of the bigger picture.
Put community at the heart of everything you do – your audience, collaborators, advocates, consumers. Share your journey. Involve them in decisions, ask them, hold events, send updates about the change you are creating and you will find people that care about the change you want to see.
You can have the most beautiful logo or campaign, but if audiences haven’t been brought along in the process you are loosing potential impact. The bigger picture is conversation. Ask. Hold conversation. Listen. ‘Nothing for me, without me’. Build an inclusive brand and you will thrive.
First image - Interactive workshop. People gathered around whiteboard covered in yellow sticky notes. Second image - Interactive workshop. People sat facing whiteboard with colourful posters, smiling.
Seven people sat at a long table covered with paper, images, sticky notes and drinks glasses
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