About the project

First and foremost The People’s Powerhouse needed an accessible website that demonstrated their commitment to equality, diversity, and inclusiveness. It also needed to meet their communication objectives, particularly around storytelling and building a connected community across the region. Following collaborative and strategic workshops we defined the sitemap, user journeys and wireframes. The site had to be an alive, useful and easy to use resource, showcase events and a rich community. That meant we had to design and build filters and search elements so users can access information quickly and seamlessly. It was also crucial we had an accessibility toolbar option, so we integrated Userway.

The People’s Powerhouse website is rooted in a story of collective determination, solidarity and celebration, it draws upon inspiration taken from historical banner making and the social commentary this provided future generations. The accompanying abstract brand icons are representative of themes around energy, optimism and heritage and are central to the visual language of the website.

They now have a website that represents the community, has easy to find information and is simple to update.


“People's Powerhouse wanted a new brand and website that would enable us in our mission. Bringing the people of the North together, sharing ideas, exploring challenges we collectively face  and sharing great ideas. Our new brand fulfils this so well. Sail worked out our pace, taking on board our thoughts and feedback and building these into the new brand design. The new brand feels modern, clear but also captures the People's Powerhouse's unique role. The team share our ethos and that was a big contributory factor to our strong working relationship. 

Ruth Hannan, Director