‘Moving from growth is all to growth for all’ 

The NOTCA wellbeing framework and inclusive economy is complex with many themes. Our first task was unpicking this strategy to craft key messaging. Getting this into a 90 second animation was no small challenge. We had to carefully distil the strategy without diluting it, ensuring core messages were clear but warm. We crafted a script, arranged a VoiceOver and started to storyboard a look and feel to carry the message and tone. 

The animation launch was used at partner events and publicly, to tell an important vision of collective action towards a fairer, greener, and more inclusive future. One that makes sure all residents have a stake in the region’s future. 

Working with SAIL was a great experience from start to finish. Our wellbeing framework was a static 62 page document. We wanted to bring this to life in an engaging and accessible way. Sail’s expertise of copywriting, storytelling, design and animation communicated our vision to a wider audience effectively, helping us to accelerate our ambitions. Not only do Sail have the skills required to produce a top-quality final product, but they have the insight required to make sure the product provides maximum impact. Alongside this, communication was always timely, professional and friendly. It really felt like we were all part of one team.

Robin, Inclusive Economy Advisor, North of Tyne Combined Authority