‘Moving from growth is all to growth for all’
The NOTCA wellbeing framework and inclusive economy is complex with many themes. Our first task was unpicking this strategy to craft key messaging. Getting this into a 90 second animation was no small challenge. We had to carefully distil the strategy without diluting it, ensuring core messages were clear but warm. We crafted a script, arranged a VoiceOver and started to storyboard a look and feel to carry the message and tone.
The animation launch was used at partner events and publicly, to tell an important vision of collective action towards a fairer, greener, and more inclusive future. One that makes sure all residents have a stake in the region’s future.