Despite playing a central role in agricultural progress throughout history, documentation of female farmworkers is slim. Daughters of the Soil aims to redress this and create a powerful portrait of the role women play in contemporary farming practices.

We were thrilled to work closely with Jo to bring her images to life in a 96pg photobook, and exhibition vinyl graphics. We used a simple earthy palette with contrasting serif and sans-serif typefaces as a nod to the conflicting narratives women farmers experience. Jo’s images have a strong sense of progression and storytelling so we designed a clean grid to ensure consistency, and simple page furniture to minimise distractions.

Image Credit: @markopinder

Image Credit: @markopinder

Image Credit: @markopinder

Image Credit: @markopinder