Daughters of the Soil
Women make up 15% of the farming industry in the UK and their contribution is significant but often overlooked, with underlying barriers such as access to land, class, motherhood, and lack of clear leadership roles assisting to this.
Despite playing a central role in agricultural progress throughout history, documentation of female farmworkers is slim. Daughters of the Soil aims to redress this and create a powerful portrait of the role women play in contemporary farming practices.
We were thrilled to work closely with Jo to bring her images to life in a 96pg photobook, and exhibition vinyl graphics. We used a simple earthy palette with contrasting serif and sans-serif typefaces as a nod to the conflicting narratives women farmers experience. Jo’s images have a strong sense of progression and storytelling so we designed a clean grid to ensure consistency, and simple page furniture to minimise distractions.