Animations to create awareness
We worked with 15 young adult carers on an exciting awareness raising project, using animation to help more people understand the variety of issues young adult carers face.
The idea was developed from our successful #WeCareToo Campaign in 2018. The young adult carers saw how effective it was sharing their personal caring stories and they wanted to create a series of animations to allow them to promote their experiences as carers in an anonymous way.
The young people interviewed several design agencies and decided to work with Sail to transform their ideas into an effective resource. We held a series of workshops, planning sessions and design groups in order to work in partnership, ensuring that the young adult carers were involved in the project every step of the way.
Young adult carers involved described the process as ‘very enlightening, interesting and in-depth’, they were overwhelmed with the finished animations and hope that they will be shared across online platforms and in training sessions to raise awareness.
‘Working with Sail was a fantastic experience as the young adult carers were able to openly share their ideas and situations whilst gaining the professional skills of a design team to support them. The animations deal with some very sensitive and challenging issues and Sail listened to the young people in an understanding and non-judgmental way, taking onboard everything they shared.
Please share these animations far and wide and continue to spread the awareness of young adult carers.‘