100 years ago, through solidarity, courage and ruthlessness, and in the face of opposition, women were given the right to vote. 2018 was not only a time for celebration of this, but also an opportunity to listen, reflect, understand and explore issues and pressures that are still relevant today.

Sail were commissioned to create a brand identity that would act as a cornerstone of the campaign. One that could mobilise community and accelerate impact. Our concept ‘The Diverse W’ enabled us to create illustrative approaches for each programme, to communicate a story with icons instead of just words.

‘Sail has the most creative, generous, honest, flexible and values-driven team. The team’s passion for the project and strategic creativity contributed massively to our success. It has set the brand up for the coming years, and has had excellent feedback in the heritage and cultural sectors.’

Sarah Cotton, Collections Manager