100 years ago, through solidarity, courage and ruthlessness, and in the face of opposition, women were given the right to vote. 2018 was not only a time for celebration of this, but also an opportunity to listen, reflect, understand and explore issues and pressures that are still relevant today.
Sail were commissioned to create a brand identity that would act as a cornerstone of the campaign. One that could mobilise community and accelerate impact. Our concept ‘The Diverse W’ enabled us to create illustrative approaches for each programme, to communicate a story with icons instead of just words.