Adopting a zero-tolerance approach to sexual harassment
There was already awareness about the campaign but Sail was asked to come on board and create a brand system and useful tools such as templates and training packs.
This campaign’s ultimate goal is to end sexual harassment in the night time economy; by educating, training, supporting staff and patrons, and reinforcing it with bold, unapologetic marketing and communications. Using their existing logo as a starting point, we slanted the typeface to make it feel less polished and more informal. We also brought in illustrative elements to bring it to life.
Nearly 40 venues, promoters and collectives have been certified by the scheme so far and the programme is proving so impactful it’s expanded outside of the region, with a scheme now running in Northamptonshire and more locations planned in the foreseeable future.