Space for possibilities and opportunities
Through workshops, we came together to debate and discuss the world they want to see. Name generation led us to ‘Tandem’. The name means to ‘work alongside each other’ which is exactly what they do as an organisation – they work with people to help them get the outcome they want. It also allows Tandem to showcase both sides of their business.
The asterisk brand mark gives the impression that this is a space bursting with opportunities whilst also referencing the spokes of a bike wheel in motion. Sail’s strapline, ‘Space to connect + progress’ cleverly sums up everything this organisation is about – a welcoming space that’s all about people, not profit and gives everyone a fair chance to reach their true potential.