Systemic Change is crucial to mobilise, devolve power and share decision making from within communities. Sail were commissioned to create a digital platform that was useful, meaningful and relevant.

We partnered with CVAN to create a new written and visual strategy to expand reach to parliamentary decision makers, arts organisations and artists.

We created an immersive campaign in the Newcastle Vans store, to celebrate Pride alongside other creatives across Europe as #TogetherAsOurselves. Our concept Queer is Beautiful, is based on layered identities and embracing the beauty of queerness, away from the status quo and social expectations.

For International Women’s Day 2021 and the theme #ChooseToChallenge, we reached out to women in our community to creatively challenge them to think deeply about their own unique identities. We simply asked the question ‘What object reflects your identity as a woman?’

In the UK, we are lucky to live in a society that is moving away from centuries of discrimination towards the LGBTQ community, towards social acceptance. However, many of the LGBTQ community are still victim to prejudice, simply for being who they are.

After an international pitch process, Sail were selected as the agency to lead brand and creative for global movement IWeigh, an activist platform founded by Jameela Jamil. Since working with Sail, the movement has grown on social media from 600,000 followers to 1.2 million.