Following the success of the We Care Too campaign co-created with young adult carers, Sail were further commissioned to lead on a strategic new brand for Newcastle Carers to bring their identity and positioning inline with their core vision, mission and values.

After a national pitch process, Sail were selected as the agency to lead brand and creative for Step Forward Tees Valley, a programme by HumanKind.

We worked with 15 young adult carers on an exciting awareness raising project…

After an international pitch process, Sail were selected as the agency to lead brand and creative for global movement IWeigh, an activist platform founded by Jameela Jamil. Since working with Sail, the movement has grown on social media from 600,000 followers to 1.2 million.

Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.

Curious is an annual festival of immersive queer arts and culture. Partnering with BALTIC, Northern Stage and Sage Gateshead, Sail helped define national positioning, brand strategy, identity and engagement. Since working with Sail, live audience has increased by 333%, as well as securing an Arts Council Award, furthering national recognition.