Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.

We were approached to work with Scarlett Women and Tyne and Wear Museums to produce a special 2019 edition of their feminist zine, to support recent research which looks at what has changed over the past 35 years (and what hasn’t).