Daughters of the Soil is the culmination of 12 months research by documentary photographer Joanne Coates into the role of women in agriculture in Northumberland and the Scottish Borders.

Systemic Change is crucial to mobilise, devolve power and share decision making from within communities. Sail were commissioned to create a digital platform that was useful, meaningful and relevant.

We partnered with CVAN to create a new written and visual strategy to expand reach to parliamentary decision makers, arts organisations and artists.

‘Open Out’ is a multi-platform brand campaign for the BALTIC, who are disrupting traditional art to create an exhibition that crosses spaces, cultures and boundaries; all for accessibility and inclusion. 

Following the success of the We Care Too campaign co-created with young adult carers, Sail were further commissioned to lead on a strategic new brand for Newcastle Carers to bring their identity and positioning inline with their core vision, mission and values.

After a national pitch process, Sail were selected as the agency to lead brand and creative for Step Forward Tees Valley, a programme by HumanKind.