Lesbian and Gay Legal Association Brand Identity

Lesbian and Gay Legal Association Equality Typography

Lesbian and Gay Legal Association
Campaign identity
Poster design
Copywriting
Print
Event materials

The brief
LAGLA are a non-profit organisation who push for equality and diversity in the legal sectors. LAGLA approached Sail to create a unique campaign for the North East division.

The solution
We approached this brief by coming up with initial key messages to distil a complex brief. These key messages would drive the campaign that was to appear across the legal sector in the North East. Our goal was to make all LGBT law workers and academics aware of the organisation which raises awareness of LGBT workers within the legal firms. Banners, postcards, lanyards and posters were created for the launch event of the organisation and Newcastle Pride.

Lesbian and Gay Legal Association Environmental mock up campaign poster design
Lesbian and Gay Legal Association campaign poster design
Lesbian and Gay Legal Association campaign lanyard design mock up
Lesbian and Gay Legal Association campaign lanyard mock up
Lesbian and Gay Legal Association campaign roller banner design

“Our experiences with Sail are always professional, with excellent results. They listen closely, and make professional recommendations. Sail managed to capture and bring out the personality and diversity of the LAGLA North East brand. The marketing materials are all instantly recognisable and deliver immediate impact. The visual identity gave us further fuel and confidence going forward, and allowed us to reach out to new members. We have been delighted by Sail’s ability to create something we are all incredibly proud of. We have also used Sail on our promotional items at Ben Hoare Bell solicitors. Would highly recommend.”
Lui Asquith, LAGLA North East / Ben Hoare Bell