Scope of Work
Nick Forbes, Labour Leader of Newcastle commissioned Sail to do a bespoke website redesign. It is imperative for Nick to connect to the Community of Newcastle clearly and impactfully. It’s important a representative of a political party clearly communicates to an audience what they stand for, both online and offline.
It was important to create an impactful site, with Labour’s vision and values at it’s core. We had to distill complex political messages to the varied audience or the public, media and other party members. We wanted the site to be human focussed through compelling imagery, design and messages. To support these objectives, initial research was undertaken in preparation for the design, including user experience, imagery and key messages. Wireframes were created to ensure a smooth user journey and clear hierarchy of content and structure. With the wireframes in place we started developing the visuals. The result is an engaging, user experience based friendly website that is mobile responsive, you can view the site here. It was imperative the website tone was friendly yet professional, progressive yet inclusive. We also worked with Nick on his logo to bring it up to a professional and contemporary level, and his newsletter, to ensure he reaches a wider audience.