SWAT Brand Identity

SWAT brand identity website design

Brand identity concept
Website design concept
Van livery design concept
Stationery design concept

The Brief
Refresh a brand for a local electrical and safety supplier, bringing the brand to a level to be able compete with national organisations (designed whilst at JUMP, Newcastle).

The solution
SWAT focus on five areas of safety (electrical, fire, CCTV, security and access control), so we used this as the concept for the brand identity. A geometric logo was created to represent the areas, along with strength and safety. The original colours were tweaked to a more contemporary shade and brand elements were carefully crafted including icons, photography, typography and copywriting. All of the elements created a brand to bring the client to a competitive level.

SWAT brand identity GIF logo design
SWAT brand identity business card design
SWAT brand identity van livery design