Purpose + Change

Brown icon of the moon with a butterfly on top of it

A value-led design studio, we operate as a creative practice—always joining the dots, always learning, ever curious. We democratise design and create spaces to include all voices, shifting power dynamics to celebrate the often unseen and unheard. We deliver meaningful, tangible impact that changes lives and enhances society.

Audience insight

Brand strategy

Brand development

Campaigns

Animations

Experiences

We are Sail Led by values driven by purpose. A design and branding practice where stories reach the world experiences drive change and refusing to accept the status quo brings untold joy

What we stand for

  • Purpose before profit

    Brands that thrive are those that stand for something other than their bottom line. An accredited B Corporation, Sail meets the highest standards for social and environmental impact.

    We work with people who show that change is possible, clients who are creating a fairer, more just, and sustainable future for all.

  • Change

    We are designers, developers, creative thinkers, writers, producers, activists, citizens. We believe our current systems are opaque, outdated, centralised, and in need of revolutionary change. We’re working to create a society that values change makers, civic society, equity and justice in equal measure.

  • Social change

    We know impact and connection can be achieved through human focused communications, a single core idea, and clarity. We believe in and stand for the power of design to catalyse creativity, drive authentic social change, and create a platform that can connect communities.

  • Access for all

    We design with diverse audiences in mind. We’re committed to improving user experiences and ensuring everyone, regardless of ability, context, or situation, has access to the work we create. We ensure our creative work follows rigorous accessibility checks and processes.

  • Equal opportunities

    Sail is rooted in radical inclusivity. We treat all our community, collaborators, and clients in the same way, regardless of their race, gender, disability, culture, religion/belief, sexual orientation, or age.

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  • Sustainability

    We actively seek and support clients who promote sustainability, ensuring that the supply chain is ethical and environmentally friendly. We work with academics, scientists and game changers who work to disrupt the status quo and create new ways of working in support of a circular economy.

Our actions

Actions speak louder than words. Here’s our track record—so far:

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  • We chose to work with Sail due to their female-led team and dedication to social change through design. Their approach to working with clients is a fresh departure from the standard creative process, with bold graphics and strong concepts and messaging, reflecting our mission effortlessly. It has furthered our impact on a global level, reaching more audiences and strengthening relationships with world-known brands.

    Erin Finnegan, Operations Director and Meg Ellis, Brand Director, for Jameela Jamil’s IWeigh Community

  • I have been working in caring for 14 years, and never been able to get across the variation and truth of the caring role. This creative execution is something I will use for the rest of my career.

    Katie Dodd, CEO, Newcastle Carers

  • You only have to look at the Curious Brand Identity and materials to see the results of working with Sail, I have a strong brand that has set the organisation up for years to come and when I talk to people they say, “Yeah I know Curious” I smile inside and out.

    Phil Douglas, Curious Founder

  • Working with Sail was an excellent process. They managed and handled a very complex brand development for CVAN with multiple stakeholders, that they engaged start to finish. Their communication was outstanding and was very sensitive to our needs when we were nervous about the launch, and it provided such incredible support. The brand and how we communicate ourselves feel like who we are. They took our art form’s passion, advocacy, and personal experiences. They translated these into a committed and robust identity that, as the Director of CVAN, repositions this organisation going forward. I highly recommend them.

    Paula Orrell, National Director

  • We chose to commission Sail on our website due to their partnership and collaborative approach with external stakeholders. In the process, Sail went the extra mile to ensure our partners and stakeholders were at the forefront, facilitating significant discussions, which were evidenced in design concepts produced and tested.

    Renee Davis, Marketing Manager

Blue and white B Corp logo

Evidenced change for good

Becoming a bcorp and leading B Social North east

What is a B Corporation?

It is a rigorous accreditation that certifies businesses that evidence inclusive, equitable and regenerative economic systems for all people and the planet. We’re proud to be a part of a global movement of companies committed to changing how business operates and believe business really can be a force for good.

We’re paving the way. In 2021, Sail Creative was certified an accredited B Corp. It means we’ve joined brands like The Guardian, innocent, Patagonia, The Body Shop and Abel & Cole in meeting the rigorous social and environmental standards which represent our commitment to goals and purpose beyond shareholder profit.

Purpose beyond profit is now legally embedded in our company articles.

Our B Corp certification addressed the entirety of our business operations and covered five key impact areas of Governance, Workers, Community, Environment and Customers.

We believe that design should work for everybody. As a design studio, we take great responsibility to ensure our creative work follows rigorous checks and processes around accessibility.

Want to know more? Come and B Social!

Come along to one of our B Social events. You’ll meet people from a wide range of industry sectors, all with the shared desire to have a positive impact on people and the environment.

You’ll be able to get more information about what B Corp means, the process of becoming accredited, and the impact of joining the B Corp movement.

Give us a shout

We are always looking to connect and collaborate with people who are making change. Get in touch and join us!

hello@sailcreative.co.uk | +44 (0) 191 6911 329.

If you already have a good idea of what you need, the links below will speed things up for you.

  • 30 mins

    We’ve worked together before. My next project’s ready to go. Let’s chat timescales, availability, and scope.

  • 60 mins

    I’m looking for a new agency. Let’s arrange a time to say hello and find out more.

  • 90 mins

    We’re a great fit. Let’s get going and put a project kick-off meeting in the diary.