Short GIF of post-its being placed on a wall at a workshop.

Allow me to int-rue-duce myself…

Hi folks, Rue here. A purpose driven, detail obsessed designer, self taught animator, speaker & workshop facilitator. Hot off the tail of our Owen, I wanted to take a second to introduce myself; the newest, newest member of the Sail team!

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What’s in a name?

A well chosen name is an essential brand asset. It is something you will use every day, through conversation, emails, documentation, brand applications, websites and voicemails. Think about how it will be used in your industry, for your audience and what you want the name to imply. It’s usually the first thing your audience learn about you. It needs to be a name you are proud of, rooted in your brand story, to give you confidence. 

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