Paving the way for social good – Sail become second B Corp in the region

At the end of 2021, we finally received our certification as a B Corporation (10 months in the making). We join a growing group of companies reinventing business by pursuing purpose as well as profit. Sail has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

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2021, recapping the journey 🌊

Here we are yet again reflecting on another strange and testing year for us all. Despite the challenges we have all faced, it has been humbling to see communities, individuals, clients, partners and collaborators power through and come together.

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COP26: will it inspire the change we need?

Two of our clients (Women’s Environmental Network and Sphera) attended and exhibited COP26, we caught up with them to find out more about their experiences.

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Making brands accessible

Accessible design means that a wider range of people that may have impairments, are able to access information online, and offline with ease. Accessibility updates change regularly, but we have created a low-down blog for best practice here.

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Nothing for me without me

Brands are no longer static, owned by businesses or individuals. The world is changing, people want to feel part of what they are buying into. Brand is community. When you buy into something you want to feel part of the bigger picture – personal touches can go a long way.

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Design Effectiveness Award Win

We have won an international award with the Design Business Association for our work for Newcastle Carers. These awards are judged on data-driven, evidence-based, effective design. 🎉

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