Last week, I attended Good Business Festival to debate, discuss, ideate and collaborate on how businesses can do better, be more responsible, and pave the way for change. I wanted to share some insights…
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Getting a B Corporation Certification is a rigorous process and I keep getting asked about our experience, so I wanted to share some insight on a wider scale. This is a blog on how we moved through the process.
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At Sail we are passionately dedicated to raising awareness of periods and the menopause. We believe that periods and the menopause shouldn’t be taboo subjects and women should feel supported, educated and empowered to talk freely about how they are affected by it.
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As a newly certified b corp, we, like most others, wondered; so we have it, now what? It doesn’t stop there. We’ve been doing some thinking at Sail and wanted to share some easy and longer-term wins on how to get the message out, engage your team, audiences and benchmark to constantly be better once accredited.
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A well chosen name is an essential brand asset. It is something you will use every day, through conversation, emails, documentation, brand applications, websites and voicemails. Think about how it will be used in your industry, for your audience and what you want the name to imply. It’s usually the first thing your audience learn about you. It needs to be a name you are proud of, rooted in your brand story, to give you confidence.
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At the end of 2021, we finally received our certification as a B Corporation (10 months in the making). We join a growing group of companies reinventing business by pursuing purpose as well as profit. Sail has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.
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