Creative Industries must do more to be Anti-Racist

We had a chat with Renee Davis today to ask what more we can do as allies of the #BlackLivesMatter movement.

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RACE MATTERS

RACE MATTERS. It matters not only because equality is a FUNDAMENTAL HUMAN RIGHT. It matters for representation, perspective, dignity, respect, evolution, humanity.

Today, black out Tuesday – what an incredible campaign showing solidarity gone viral. But, don’t just post. Share resources. Educate each other. We can all do more but we need the signposts.

White people need to learn to feel uncomfortable. The world is built on structural racism, we need to DO MORE. 

Follow, read, listen and learn. Connect with the accounts of black voices. Donate to a black organisation so they can continue their crucial work. Think of ways YOUR workplace can do more. ASK black people. Understand your privilege and what you can do to do more…

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Stamping out the stigma

Danni here – Today is the first day that marks Mental Health Awareness week and I wanted to take this opportunity to shout about The Made of Millions Foundation and to share my own experiences with mental health in the hope that we can all keep taking positive steps forward in fighting the stigma. 

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What to ask a design studio before working with them on branding

Deciding who to work with on creative work, branding or design can be a challenge. If you are not experienced in working with a creative or in the industry, it’s often hard to tell apart who has the right skills and who doesn’t. Skills and experience vary so much, prices can vary from 500 quid to 100k+.

I wanted to share some tips on the best approach for those that may not have purchased design before. Before gathering quotes, have a read…

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Stop scrolling start reading

My phone screen time is on average 4.5 hours a day. It is growing in lockdown…I love to escape this. To do this, I make time to read. In the past 4 years I have read a lot of books. From meditation, novels, business books, creativity to neuroscience. Reading has helped me grow in a way that nothing else has. And it doesn’t have to be an hour a day, sometimes I read for as short as 5-10 minutes.

Before realising the effects of reading, it always seemed a chore – but I now love it, because I have experienced what it contributes to professional growth, personal growth and relationships. It feeds your brain and your soul. It creates escapism. It helps create new ideas, gives insight to new worlds, positively challenges thinking and defines moments. Being a creative, it has helped me develop skills, articulate ideas, grow in confidence, influence concepts and draw upon references.

It helps me be able to reference things, because I absorb myself in books and learning (or escape the world with a novel). Insight is value. It helps you grow. It creates energy, drive and forward thinking. If there is one thing I would recommend being a creative, reading is it.

By Mandy Barker

Why brand purpose is more important than ever

These next few months will highlight the importance that purpose first work brings to communities, and the brands that use their platforms to truly action change. We will start to see the cracks in the purpose led statements that exist merely for marketing, and those that truly live it.

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