How, as creatives, do we get our ideas? How do those ideas inspire our commercial work? It’s a process. Inspiration for me often comes from an extensive back catalogue of nostalgic tv, music and film references all stored in my head. For me to be engaged creatively I need to feel something, and film and music has the ability to generate that emotional response I need.
During this surreal time, we need to be kept creatively inspired, so we have created a site and project for people to share ideas, posters, phrases, writing, baking; anything that is keeping us balanced through this situation.
It’s been quite a year for Sail, we have worked on some fantastic projects, met some real game changers, connected with diverse communities and been humbled by some truly inspirational individuals. Life can fly by so fast sometimes that you barely get to take a moment and reflect on your experiences, but taking the time to write this blog only solidifies our passion for connecting with and working alongside people and audiences we care about. Here’s a few of our 2019 highlights.
Sail have been working with Newcastle Carers for the past few months to digitise a campaign we created with Young Adult Carers last year, #WeCareToo. The campaign’s aim is to raise awareness of professionals to help identify young adult carers. To launch the project, a group of Young Adult Carers organised and hosted an event to over 100 professionals.
A couple of weeks ago, I took the opportunity to go out to Los Angeles to visit a client. This resulted in strengthened relationships, increased cultural awareness, and, of course better connections. Is exporting the way forward?