Raising awareness of young adult carers

Sail have been working with Newcastle Carers for the past few months to digitise a campaign we created with Young Adult Carers last year, #WeCareToo. The campaign’s aim is to raise awareness of professionals to help identify young adult carers. To launch the project, a group of Young Adult Carers organised and hosted an event to over 100 professionals.

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Working Internationally

A couple of weeks ago, I took the opportunity to go out to Los Angeles to visit a client. This resulted in strengthened relationships, increased cultural awareness, and, of course better connections. Is exporting the way forward?

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Human connection is the new currency

Brands that thrive are the ones that connect through movements and experience. They are the ones that drive forward change.

Organisations must recognise that brands are about experiences, and they are a work in progress. The world is constantly changing, and brands must too. Audiences have also changed, they are unpredictable. Organisations must learn to be comfortable with this, and the unexpected, and trust the process of trying new things, and creativity, to connect to audiences. They must start to be more human.

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Punk is not dead

We’ve submitted our design for the Fedrigoni UK calendar, in which 365 designers were selected to submit ideas for a 2020 calendar that will be printed showing different ideas and skillsets.

Each participant was asked to contribute a piece of work interpreting a date provided to them at random. Confines were established to challenge each designer’s creativity by restricting the book to one colour print, which forced their pieces to focus strictly on concept, shape and form. Through these parameters the Calendar has shaped into a beautiful visual story whose pace varies from page to page, and spread to spread.

We can’t reveal what date we got yet, but here’s a clue: punk is not dead, or is it?

Curious Celebrations

It’s not every night (although we wish it were) you get to celebrate diversity, intersectionality and the wonder and beauty of our humanity. Curious 2019 did not disappoint!

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Autism Activists!

Our very own Danni Gilbert has helped form the Autism Activists alongside Thought Foundation and North East Autism Society, to help give young autistic people a voice through art. Read in her own words how the whole thing unfolded.

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