Daughters of the Soil is the culmination of 12 months research by documentary photographer Joanne Coates into the role of women in agriculture in Northumberland and the Scottish Borders.

We partnered with CVAN to create a new written and visual strategy to expand reach to parliamentary decision makers, arts organisations and artists.

‘Open Out’ is a multi-platform brand campaign for the BALTIC, who are disrupting traditional art to create an exhibition that crosses spaces, cultures and boundaries; all for accessibility and inclusion. 

We have a created a map of the city to help join the dots and highlight some of the amazing support that is being offered right here on our doorstep in response to Coronavirus. DOWNLOAD DIGITAL PDF HERE. 

Sail was approached by Marketing agency Crystallised to help bring their branding and positioning inline with their core vision. Since working with Sail, Crystallised has secured 3 awards, gone global, and grown by 50%.

Film Feels is an annual, UK-Wide film season, supported by the National Lottery and BFI Film Audience Network. We created a Brand Identity to celebrate film’s unique ability to transport us illuminate ideas, and spark conversations. Film Feels is now part of the BFI FAN Major Programme, has had international screenings at independent cinemas, has recognition as a national brand platform, and has had National Lottery Funding secured for future seasons.

Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.

Curious is an annual festival of immersive queer arts and culture. Partnering with BALTIC, Northern Stage and Sage Gateshead, Sail helped define national positioning, brand strategy, identity and engagement. Since working with Sail, live audience has increased by 333%, as well as securing an Arts Council Award, furthering national recognition.

We were approached to work with Scarlett Women and Tyne and Wear Museums to produce a special 2019 edition of their feminist zine, to support recent research which looks at what has changed over the past 35 years (and what hasn’t).