Daughters of the Soil is the culmination of 12 months research by documentary photographer Joanne Coates into the role of women in agriculture in Northumberland and the Scottish Borders.

Systemic Change is crucial to mobilise, devolve power and share decision making from within communities. Sail were commissioned to create a digital platform that was useful, meaningful and relevant.

We partnered with CVAN to create a new written and visual strategy to expand reach to parliamentary decision makers, arts organisations and artists.

‘Open Out’ is a multi-platform brand campaign for the BALTIC, who are disrupting traditional art to create an exhibition that crosses spaces, cultures and boundaries; all for accessibility and inclusion. 

Following the success of the We Care Too campaign co-created with young adult carers, Sail were further commissioned to lead on a strategic new brand for Newcastle Carers to bring their identity and positioning inline with their core vision, mission and values.

After a national pitch process, Sail were selected as the agency to lead brand and creative for Step Forward Tees Valley, a programme by HumanKind.

We worked with 15 young adult carers on an exciting awareness raising project…

After an international pitch process, Sail were selected as the agency to lead brand and creative for global movement IWeigh, an activist platform founded by Jameela Jamil. Since working with Sail, the movement has grown on social media from 600,000 followers to 1.2 million.

Sail was approached by Marketing agency Crystallised to help bring their branding and positioning inline with their core vision. Since working with Sail, Crystallised has secured 3 awards, gone global, and grown by 50%.

Sunderland Council and Cultural Spring commissioned Sail to develop community way-finding and environmental signage in Sunderland. Through public workshops, we uncovered rich stories and pride, co-creating a place-based campaign from within the heart of the community. The project provided space for people to reflect on sense of place, and what their community represents for them and the wider context of Sunderland. 150 people engaged, 9 permanent co-created signs installed and local action groups created.

Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.

Curious is an annual festival of immersive queer arts and culture. Partnering with BALTIC, Northern Stage and Sage Gateshead, Sail helped define national positioning, brand strategy, identity and engagement. Since working with Sail, live audience has increased by 333%, as well as securing an Arts Council Award, furthering national recognition.

Sail partnered with Newcastle Carers to create a strategic campaign to increase awareness of young adult carers not yet identified. Through consultative workshops, problem solving and audience insight, we co-created a campaign and strategy that increased self-referrals by 73% on last year; gained national TV and radio coverage and secured further funding.

We were approached to work with Scarlett Women and Tyne and Wear Museums to produce a special 2019 edition of their feminist zine, to support recent research which looks at what has changed over the past 35 years (and what hasn’t).