- Advocacy & Rights
- Arts & Culture
- Social Good
- Young People
- Newcastle Carers
- We’re listening
Following the success of the We Care Too campaign co-created with young adult carers, Sail were further commissioned to lead on a strategic new brand for Newcastle Carers to bring their identity and positioning inline with their core vision, mission and values.
- Ethical Eve
- Learn from Eve
Ethical Eve is a zero-waste shop and online platform that promotes sustainable living. Through strategy, creative and messaging Sail has assisted Ethical Eve with their digital launch. Ethical Eve has reached nearly 2000 social media followers since working with Sail.
- Create space, inspire change
After a national pitch process, Sail were selected as the agency to lead brand and creative for Step Forward Tees Valley, a programme by HumanKind.
- Rebellion with Cause
After an international pitch process, Sail were selected as the agency to lead brand and creative for global movement IWeigh, an activist platform founded by Jameela Jamil. Since working with Sail, the movement has grown on social media from 600,000 followers to 1.2 million.
- Creating a Cultural Shift
Sail was approached by Marketing agency Crystallised to help bring their branding and positioning inline with their core vision. Since working with Sail, Crystallised has secured 3 awards, gone global, and grown by 50%.
- Film Hub Midlands
- Illuminating Film
Film Feels is an annual, UK-Wide film season, supported by the National Lottery and BFI Film Audience Network. We created a Brand Identity to celebrate film’s unique ability to transport us illuminate ideas, and spark conversations. Film Feels is now part of the BFI FAN Major Programme, has had international screenings at independent cinemas, has recognition as a national brand platform, and has had National Lottery Funding secured for future seasons.
- Women of Tyneside
- The Diverse W
Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.
- Love Beyond The Rainbow
Curious is an annual festival of immersive queer arts and culture. Partnering with BALTIC, Northern Stage and Sage Gateshead, Sail helped define national positioning, brand strategy, identity and engagement. Since working with Sail, live audience has increased by 333%, as well as securing an Arts Council Award, furthering national recognition.
- Mode Politik
- Wear Independence
Mode Politik create products to support those with physical impairments who struggle with conventional techniques such as buttons and zips. We were asked to create an impactful brand identity to showcase a high-quality product that had this purpose.