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Northumbrian Water
Goodness Filters Down

We partnered with Northumbrian Water to create a leading communications campaign to identify best practice water management for a better planet. 

Northumbrian Water • Goodness Filters Down

Rainbow Home
Where our Stories Live

We partnered with Rainbow Home, an organisation who support people who have fled their countries due to persecution for being lesbian, gay, bisexual, transgender, or other members of the LGBTQ community.

Rainbow Home • Where our Stories Live

Contemporary Visual Arts Network
Where Visual Arts meet Policy Change

We partnered with CVAN to create a new written and visual strategy to expand reach to parliamentary decision makers, arts organisations and artists.

Contemporary Visual Arts Network • Where Visual Arts meet Policy Change

Sphera
Building Positive, Carbon Negative

Sphera, a North East sustainable greentech enterprise; are turning a traditional industry on its head with ground-breaking, sustainable technology. We worked with Sphera to transform their brand personality, visuals, and strategy into a confident, aspirational and bold brand identity that supports their ambition. 

Sphera • Building Positive, Carbon Negative

Vans
Queer is beautiful

We created an immersive campaign in the Newcastle Vans store, to celebrate Pride alongside other creatives across Europe as #TogetherAsOurselves. Our concept Queer is Beautiful, is based on layered identities and embracing the beauty of queerness, away from the status quo and social expectations.

Vans • Queer is beautiful

Self Initiated
Stay home, get creative

We set up Creative Waves as a place to encourage people to document about their experiences throughout lockdown.

Self Initiated • Stay home, get creative

BALTIC Centre for Contemporary Art
Taking art to the masses

‘Open Out’ is a multi-platform brand campaign for the BALTIC, who are disrupting traditional art to create an exhibition that crosses spaces, cultures and boundaries; all for accessibility and inclusion. 

BALTIC Centre for Contemporary Art • Taking art to the masses

Self initiated
Objects of self

For International Women’s Day 2021 and the theme #ChooseToChallenge, we reached out to women in our community to creatively challenge them to think deeply about their own unique identities. We simply asked the question ‘What object reflects your identity as a woman?’

Self initiated • Objects of self

HumanKind
Create space, inspire change

After a national pitch process, Sail were selected as the agency to lead brand and creative for Step Forward Tees Valley, a programme by HumanKind.

HumanKind • Create space, inspire change

Newcastle Carers
Animations to create awareness

We worked with 15 young adult carers on an exciting awareness raising project…

Newcastle Carers • Animations to create awareness

Self initiated project
A supporting map for Newcastle and Covid19

We have a created a map of the city to help join the dots and highlight some of the amazing support that is being offered right here on our doorstep in response to Coronavirus. DOWNLOAD DIGITAL PDF HERE. 

Self initiated project • A supporting map for Newcastle and Covid19

IWeigh
Rebellion with Cause

After an international pitch process, Sail were selected as the agency to lead brand and creative for global movement IWeigh, an activist platform founded by Jameela Jamil. Since working with Sail, the movement has grown on social media from 600,000 followers to 1.2 million.

IWeigh • Rebellion with Cause

Film Hub Midlands
Illuminating Film

Film Feels is an annual, UK-Wide film season, supported by the National Lottery and BFI Film Audience Network. We created a Brand Identity to celebrate film’s unique ability to transport us illuminate ideas, and spark conversations. Film Feels is now part of the BFI FAN Major Programme, has had international screenings at independent cinemas, has recognition as a national brand platform, and has had National Lottery Funding secured for future seasons.

Film Hub Midlands • Illuminating Film

Sunderland Council
Building a social legacy

Sunderland Council and Cultural Spring commissioned Sail to develop community way-finding and environmental signage in Sunderland. Through public workshops, we uncovered rich stories and pride, co-creating a place-based campaign from within the heart of the community. The project provided space for people to reflect on sense of place, and what their community represents for them and the wider context of Sunderland. 150 people engaged, 9 permanent co-created signs installed and local action groups created.

Sunderland Council • Building a social legacy

Women of Tyneside
The Diverse W

Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.

Women of Tyneside • The Diverse W

Curious
Love Beyond The Rainbow

Curious is an annual festival of immersive queer arts and culture. Partnering with BALTIC, Northern Stage and Sage Gateshead, Sail helped define national positioning, brand strategy, identity and engagement. Since working with Sail, live audience has increased by 333%, as well as securing an Arts Council Award, furthering national recognition.

Curious • Love Beyond The Rainbow

Newcastle Carers
We Care Too

Sail partnered with Newcastle Carers to create a strategic campaign to increase awareness of young adult carers not yet identified. Through consultative workshops, problem solving and audience insight, we co-created a campaign and strategy that increased self-referrals by 73% on last year; gained national TV and radio coverage and secured further funding.

Newcastle Carers • We Care Too

Scarlet Women
Back By Popular Demand

We were approached to work with Scarlett Women and Tyne and Wear Museums to produce a special 2019 edition of their feminist zine, to support recent research which looks at what has changed over the past 35 years (and what hasn’t).

Scarlet Women • Back By Popular Demand

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