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Joanne Coates
Daughters of the Soil

Daughters of the Soil is the culmination of 12 months research by documentary photographer Joanne Coates into the role of women in agriculture in Northumberland and the Scottish Borders.

Joanne Coates • Daughters of the Soil

Lankelly Chase
A website for systemic change

Systemic Change is crucial to mobilise, devolve power and share decision making from within communities. Sail were commissioned to create a digital platform that was useful, meaningful and relevant.

Lankelly Chase • A website for systemic change

Vans
Queer is beautiful

We created an immersive campaign in the Newcastle Vans store, to celebrate Pride alongside other creatives across Europe as #TogetherAsOurselves. Our concept Queer is Beautiful, is based on layered identities and embracing the beauty of queerness, away from the status quo and social expectations.

Vans • Queer is beautiful

Self Initiated
Stay home, get creative

We set up Creative Waves as a place to encourage people to document about their experiences throughout lockdown.

Self Initiated • Stay home, get creative

BALTIC Centre for Contemporary Art
Taking art to the masses

‘Open Out’ is a multi-platform brand campaign for the BALTIC, who are disrupting traditional art to create an exhibition that crosses spaces, cultures and boundaries; all for accessibility and inclusion. 

BALTIC Centre for Contemporary Art • Taking art to the masses

Self initiated
Objects of self

For International Women’s Day 2021 and the theme #ChooseToChallenge, we reached out to women in our community to creatively challenge them to think deeply about their own unique identities. We simply asked the question ‘What object reflects your identity as a woman?’

Self initiated • Objects of self

Newcastle Carers
We’re listening

Following the success of the We Care Too campaign co-created with young adult carers, Sail were further commissioned to lead on a strategic new brand for Newcastle Carers to bring their identity and positioning inline with their core vision, mission and values.

Newcastle Carers • We’re listening

IMG: Michael McGuire Photography
Self Initiated
Words Bare

In the UK, we are lucky to live in a society that is moving away from centuries of discrimination towards the LGBTQ community, towards social acceptance. However, many of the LGBTQ community are still victim to prejudice, simply for being who they are.

Self Initiated • Words Bare

Newcastle Carers
Animations to create awareness

We worked with 15 young adult carers on an exciting awareness raising project…

Newcastle Carers • Animations to create awareness

IWeigh
Rebellion with Cause

After an international pitch process, Sail were selected as the agency to lead brand and creative for global movement IWeigh, an activist platform founded by Jameela Jamil. Since working with Sail, the movement has grown on social media from 600,000 followers to 1.2 million.

IWeigh • Rebellion with Cause

Sunderland Council
Building a social legacy

Sunderland Council and Cultural Spring commissioned Sail to develop community way-finding and environmental signage in Sunderland. Through public workshops, we uncovered rich stories and pride, co-creating a place-based campaign from within the heart of the community. The project provided space for people to reflect on sense of place, and what their community represents for them and the wider context of Sunderland. 150 people engaged, 9 permanent co-created signs installed and local action groups created.

Sunderland Council • Building a social legacy

Women of Tyneside
The Diverse W

Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.

Women of Tyneside • The Diverse W

Newcastle Carers
We Care Too

Sail partnered with Newcastle Carers to create a strategic campaign to increase awareness of young adult carers not yet identified. Through consultative workshops, problem solving and audience insight, we co-created a campaign and strategy that increased self-referrals by 73% on last year; gained national TV and radio coverage and secured further funding.

Newcastle Carers • We Care Too

Scarlet Women
Back By Popular Demand

We were approached to work with Scarlett Women and Tyne and Wear Museums to produce a special 2019 edition of their feminist zine, to support recent research which looks at what has changed over the past 35 years (and what hasn’t).

Scarlet Women • Back By Popular Demand

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