Daughters of the Soil is the culmination of 12 months research by documentary photographer Joanne Coates into the role of women in agriculture in Northumberland and the Scottish Borders.

Systemic Change is crucial to mobilise, devolve power and share decision making from within communities. Sail were commissioned to create a digital platform that was useful, meaningful and relevant.

For International Women’s Day 2021 and the theme #ChooseToChallenge, we reached out to women in our community to creatively challenge them to think deeply about their own unique identities. We simply asked the question ‘What object reflects your identity as a woman?’

In the UK, we are lucky to live in a society that is moving away from centuries of discrimination towards the LGBTQ community, towards social acceptance. However, many of the LGBTQ community are still victim to prejudice, simply for being who they are.

After an international pitch process, Sail were selected as the agency to lead brand and creative for global movement IWeigh, an activist platform founded by Jameela Jamil. Since working with Sail, the movement has grown on social media from 600,000 followers to 1.2 million.

Sail were commissioned to work with TWAM (Tyne and Wear Archive and Museums) as branding and campaign partner for a 2 year project looking at new ways to connect local womxn and their stories with heritage. Focusing on a community-led programme, we identified positioning and strategy that was audience informed. The results were 600+ engagements, 70 events and 700,000 website sessions, as well as a shortlist for Museum Association ‘Museums Change Lives’ Award.

We were approached to work with Scarlett Women and Tyne and Wear Museums to produce a special 2019 edition of their feminist zine, to support recent research which looks at what has changed over the past 35 years (and what hasn’t).